In this day and age, the internet is king. Without fully utilising it potential you are seriously limiting your business prospects. However, it is not enough to merely design and publish a website, you must also engage in a process known as Search Engine Optimisation or SEO.
Here at Net66, we believe that this is key to a successful website. After all, there is no point in designing and developing a fantastic website if no one will ever see it. Therefore, we have created a list of 5 of the most important, and often over looked factors in SEO.
Content
At Net66 we believe this is the most important factor. Your content should be well written, logical and reliant. It is also important to include your keywords, but first and foremost you should write for your users. There is absolutely no point in stuffing as many of your keywords into your copy as possible. While it may read well for the search engines, it will alienate your users, resulting in fewer sales.
At Net66, our digital marketing executives highlight two fundamental reasons as to why content is so important; firstly, when Google indexes your website it looks to the content to see what your page is about. There is no point in optimising your website to be for cats, when your website is really about dogs. Additionally, Google often punishes such deception, whether inadvertent or not. Secondly, your website must appear as advertised on Google in order to retain an potential customers. How long do you spend on a website that doesn't answer your search query or is badly written.
Page Titles
It is of the utmost importance that the page title actually reflects what is on the page. This is the main way that search engines understand your website. Net66 often sees title tags that are simple and non-descriptive. For example, home pages are often titled just that: “Home”. It is much better practice to include a brief description of what the page is actually about. For instance: “Bill's dog walking service | Specialist K-9 Walkers | Bath | Home”.
Don't Design Your Website Without Considering SEO
Make sure that your web developer understands your need for organic SEO and that he has the relevant knowledge to implement your search optimisation strategy. Doing a retro fit SEO service on your website after it is built if far more difficult. For instance, take flash based websites, Google crawlers cannot understand flash – just text. Better yet, get an all in one agency that offers web design, development and SEO, like Net66.
Site Map
A large website needs a site map. This is something that Net66 aims to provide for all its customers as it helps search engine robots find every page with just a few 'clicks'.
Anchor Text
It is obviously important to link your customers to other pages in your site; it helps to encourage people stay on your website and directs them to relevant content. However, all to often our marketeers at Net66 see websites that use “Click Here” instead of having a descriptive, keyword as the anchor text. As Goolge gives higher value to text that has a duel function (such as headings) it is very important that people use anchor text for their keywords.
Hey,
ReplyDelete