1) Meta tags alone will boost your rankings This is not true. Meta tags have been abused by spammers for so long that search engines no longer place much, if any stock in them. Now, Net66 won't go as far as to say that it is a complete waste of time, after all it takes very little time to add them. However, they are not the best use of your time.
2) It’s necessary to include a meta robots tag specifying index, follow False. It is totally unnecessary. All search engines follow and index unless they are informed not to do so.
3) The importance of anchor text
It was once thought that your sites Google rankings could be boosted by simply adding a few keyword anchor links. This is not the case. Once more, I feel that I must add that they are of use, but they are mainly to give a brief description of linked page. Here at Net66, we believe that the value for SEO ratings is nominal.
4) H1 tags are a crucial for on page SEO
Much like the use of anchor text, this has been discredited following research by SEOmoz. There is very little correlation between H1 tagged websites and search engine rankings.
5) Reciprocal links are just as valuable as natural links
Reciprocal links are of dubious value when it comes to increasing your page rating. Only natural links are of any real value.
6) Linking out helps rankings
Yes, it does. But only as part of a natural link building campaign. Adding links to the BBC website in an attempt to get you some of their prestige is useless. A good, natural balance of links in and links out of your site is what makes a difference.
7) SEO is a one-time activity
SEO is an ongoing process, there is always more that can be done for any site. Rankings can drop, competitors can increase their SEO campaign or Google could change its algorithm. Good SEO never ends.
8) A site map is just for spiders
A good site map is constructed in a way that it provides value for both humans and spiders. Use HTML, make it fit with your site. Avoid using any methods that target just the search engines.
9) There’s no need to link to all your pages
Orphan pages are rarely indexed by Google. If there are pages that you don't want to link to, improve them so that they add value to your site!
10) Great Content = Great rankings
Much like any other aspect of SEO, great content alone does not guarantee a well ranked website. However, content should form the foundation of your web marketing strategy. See Net66 's last blog on Web Content.
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