Top 10 SEO myths | Net66

1) Meta tags alone will boost your rankings This is not true. Meta tags have been abused by spammers for so long that search engines no longer place much, if any stock in them. Now, Net66 won't go as far as to say that it is a complete waste of time, after all it takes very little time to add them. However, they are not the best use of your time.
2) It’s necessary to include a meta robots tag specifying index, follow False. It is totally unnecessary. All search engines follow and index unless they are informed not to do so. 
3) The importance of anchor text
It was once thought that your sites Google rankings could be boosted by simply adding a few keyword anchor links. This is not the case. Once more, I feel that I must add that they are of use, but they are mainly to give a brief description of linked page. Here at Net66, we believe that the value for SEO ratings is nominal.
4) H1 tags are a crucial for on page SEO
Much like the use of anchor text, this has been discredited following research by SEOmoz. There is very little correlation between H1 tagged websites and search engine rankings.
5) Reciprocal links are just as valuable as natural links
Reciprocal links are of dubious value when it comes to increasing your page rating. Only natural links are of any real value.
6) Linking out helps rankings
Yes, it does. But only as part of a natural link building campaign. Adding links to the BBC website in an attempt to get you some of their prestige is useless. A good, natural balance of links in and links out of your site is what makes a difference.
7) SEO is a one-time activity
SEO is an ongoing process, there is always more that can be done for any site. Rankings can drop, competitors can increase their SEO campaign or Google could change its algorithm. Good SEO never ends.
8) A site map is just for spiders
A good site map is constructed in a way that it provides value for both humans and spiders. Use HTML, make it fit with your site. Avoid using any methods that target just the search engines.
9) There’s no need to link to all your pages
Orphan pages are rarely indexed by Google. If there are pages that you don't want to link to, improve them so that they add value to your site!
10) Great Content = Great rankings
Much like any other aspect of SEO, great content alone does not guarantee a well ranked website. However, content should form the foundation of your web marketing strategy. See Net66 's last blog on Web Content.

Content is Still King | Net66

It is surprising how many companies, big household names, seem to neglect the importance of good, optimised web copy. Here at Net66, we often state to our clients that content is king, and that one of the most important factors of SEO is the creation of good, unique and optimised web content.

Now, more then ever, it seems to be of the utmost importance to focus of creating good copy. This is important for several reasons:

• Increases search engine rankings, and thus traffic.
• Creates content that others will want to talk about, and will want to link to.
• Engages the reader.
• Differentiates you from your competition.

Lets take the first point, good web copy can increase your search engine ranking. This is for two reasons; firstly, it is the search engines job to return the most relevant web page. In order to do this, they look at several factors, one of which is content. If you have a website with good, unique content then the search engines can see it as being more related to the initial search query. Thus, your website will appear higher on the SERP. Secondly, if your content is too similar to another website the search engine will often need to decide which page to display to the user, as they don't want to produce several duplicate websites. Therefore, the best way for you to ensure that your website is returned for your targeted terms is to produce good, unique content that has been written with SEO in mind.

Good web copy also creates entertaining, interactive and interesting content that people will want to talk about and share with their friends, family and colleagues. Many people think that this only an important or useful factor for certain websites; this is not the case. All websites, regardless of its focus can utilise the power of great content. For instance, if you run a solar panel fitting business it would be very useful to have a blog on your website that talks about solar energy. By creating consistently good content you not only increase the depth of your website, and increase its on page relevance, you also create something that people will share.

In today's online world, it has never been more essential to engage with your reader. Think about it, when was the last time that you bought anything from a website with poorly written copy or hung around on a website that you deem irrelevance to your search term? Well written and exciting copy can create this engagement and can keep users on your website, encourage them to read other things and make that all important purchase or call.

Additionally, good content can differentiate you from your competition. Think of it this way, if your closest rival has a basic website, but you have a well designed, well written website with unique and relevant content, who is more likely to generate business? Your website is a reflection of your company, if your online representation is substandard, many customers will subconsciously relate that to the quality of your work.

Okay, so web content is important, but how do you make it?

Yes, it can seem hard at times to create good, unique and interesting content. This is particularly true when your business doesn't easily lend itself to such a task. But, no matter what your field, there is always something to talk about. Take a look at some of these sure-fire ways to write enthralling copy:

• Write a blog: This can be a great way to generate interest and create engaging copy. You can talk about your field in great depth and provide an insight into your business for your customers.
• Hire a good SEO company. Here at Net66, we employ only the very best digital marketeers. We see web content as an integral part of the optimisation process, our copywriters can add that much needed content for you.
• Conduct an interview with an expert in your field, and feature it on your site.
• Write reviews of a new product. If you are a hair stylist, check out the latest hair product and write up your thoughts on your site. 

Net66 Web Design and SEO Services | Net66

Net66, based in Manchester, specialise in Web Design and Development for business, php programming and one-off bespoke web design and development projects.

As a Web Design and SEO agency we see ourselves an extension of our clients business, and are integral to our customers marketing strategies and are on hand to action any necessary works to ensure  our clients are making the most out of the internet and the online marketplace.  Whether you are a sole trader, SME or National corporation, our team can make sure your online presence is up to scratch and you are targeting the right areas.

Here at Net66 we have the capabilities to create traditional, contemporary and innovative concept designs that will reflect your vision, your business's products, services and your unique corporate identity.

Aswell as high end Web Design, net66 team of highly experienced PHP developers regularly create bespoke IT systems, company intranet systems and fully interactive web solutions tailored to any businesses specific requirements.

Whether you are a new business or are looking to increase your existing online presence get in touch today for a great value service and product.